MBA in Sports Management

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902 550 151

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PROGRAM

  • Module I: General Management

    • Economic Analysis for Management
    • Strategy and Competition

  • Module II: Marketing

    • Marketing: Values & Ethics
    • Marketing Process
    • Strategic Marketing
    • Marketing Plan
    • Operative Marketing

  • Module III: Operations

    • Operation Management
    • Total Quality
    • Process Management

  • Module IV: Human Resources

    • Corporate Social Responsibility
    • Organizational Behaviour
    • Human Resources Management
    • Organizational Structures

  • Module V: Finance

    • Financial Accounting
    • Management Control Leadership
    • Financial Management

  • Module VI: Management Skills

    • Executive Coaching
    • Management of Teamwork
    • Leadership
    • Communication Skills
    • Emotional Intelligence

  • Module VII: Specialisation in Sports Marketing

    • Research in Sports Marketing
    • Sports Marketing Plan
    • Sports Branding
    • Visual Identity
    • Sponsoring & Events: a New Era
    • 360º Communication Plans
    • Trade marketing & Segmentation
    • Sales & Promotions
    • Results’ Analysis
    • New Waves in Marketing

  • Module VIII: Specialisation in Operations and Management of Sports Facilities

    • The Management of Infrastructures at Sports
    • Facilities
    • Incident Management
    • Project Management
    • Analysis of Investment Projects
    • General Aspects of the Design, Maintenance and Operation of Sports Facilities
    • Facilities Management
    • Organization of Sports Events
    • Management of Leisure and Non Conventional Spaces
    • Golf Course Management
    • Safety at Sports Facilities